The Google Antitrust, Who Will Come Out the Winner? What Do the Trends & History Predict?

I think we can predict this! It takes understanding certain principles then correlating the information to see how likely something will occur. To gain this understanding, I want to talk about several principles with the first one that has really helped me view how things really work in life. 

This is the first principle!

A number of years ago, I was a relator of a False Claims Act (FCA), or most of you would understand as a Whistleblower for our government. Through this process of working with my attorney’s over the next two years, they would tell me that I might be correct about this fraudulent act, but that doesn’t necessarily mean the government will move forward with the complaint. Over time of us discussing this, I learned it is more about how the liability, when charged, will affect the company financially thus affecting the HQ city, then the state, and any employee that is working there. The FCA I had initiated did just this, it would have affected the city, state, and nation. How do I know this to be true? Well, I “Followed the Money”! 

This is the second principle!

In reality, many things that we believe should happen actually do not because for whatever reason, we do not see the whole picture. As it relates to this Antitrust with Google, and maybe other possible tech companies, we should consider asking ourselves some questions to gain further insights.

  • What are they not saying? 
  • What are they saying that is noise to be used as a smoke screen?
  • Why hasn’t the FCC, FTC or DOJ not done something earlier to stop this?
  • What is the larger impact to employees, cities, states, our economy?
  • What impact does breaking up Google, open the door for other countries’ companies to excel?

Reading with key questions in mind is important to gaining good insights to how things are going to work. 

This is the third principle!

When reading different articles from different news sources, there are key thoughts “here and there” within each article. It normally is not multiple paragraphs, but rather a phrase or sentence or two that gives insights to key information. We have to remember all publicity is to get you, me, us to believe what they are telling us. For this one reason, I prefer to read different sources. I have a question for you… Is the government going to split Google up as is perceived by a number of articles? AP News on October 20th, 2020 in the article “Justice Dept. files landmark antitrust case against Google” stated “the Justice Department’s openness to the possibility of structurally breaking up Google”. The key word is “openness” makes it sound tough but is this for those reading to think the Justice Department is working for each of us to break Google up? Smoke Screen!

CNET on October 22nd, 2020 in the article “Google was sued by the US government. Here’s what that means for you”, 

“In 2018, Google CEO Sundar Pichai and Apple CEO Time Cook met to discuss how they could work together to drive revenue, the lawsuit says. After the meeting, an Apple employee allegedly wrote to a Google employee, “Our vision is that we work as if we are one company.” 

Nothing will change for consumers in the near future.

Morning Brew on July 23rd, 2020 in the article “Antitrust Spotlight: Googles Issues Extend beyond Search

“This isn’t Google’s first run-in with regulators in the US either. In 2013, the FTC concluded an investigation into Google’s search operation and whether it preferenced its own products in the results page. The agency let Google off with a stern warning, a decision Google’s competitors and critics say hasn’t aged well.”

“In the past half-century, antitrust law has turned away from a focus on market dominance to focus on consumer harm. Google’s ad network may be edging out competing ad tools, but the state AG’s will have a hard time arguing that those tools hurt consumers.

It is interesting as I read Bloomberg, Business Insider, CNET, Morning Brew, Reuters, WSJ, and others the key information that can be learned about what is really happening is in the background.


  • Google will most likely be fined to show that the government means business
  • Restrictions will be placed on Google on how they do business
  • If there is any separation required, it will be small to not adversely affect your employment, city, state, our nation
  • Google, or shall we say Alphabet will still get larger
    • 9.29.20 Google, Fitbit deal set to win EU okay after fresh concessions – sources
    • 2.13.20 Google purchases Looker 
    • Bought Looker Data Services & Fitbit
  • Google and other large tech companies will continue to get larger while taking great strides in bringing new products and services to help the consumer e.g. you, me, us. They will do this with great strides.
    • 10.27.20 AMD Agrees to Buy Rival Xilinx for $35 Billion
    • 9.29.20 Microsoft Buys Bethesda, Amazon Newest Products for $7.5 Billion

As stated in earlier blogs, and, if we take the 1st principle in following the money, we cannot afford to break up a large company into many parts without looking for disastrous effects to many of our lives. 

Lastly, for anyone who has watched The Social Dilemma*, what I am saying goes hand and hand. I find it interesting how this seems to align with what I was already seeing and stating in my blog, “Trending Predictions for 2019” from February 2019.

That’s the Point!

*The Social Dilemma examines the unintended consequences of the social media revolution to help us understand just how tightly the digital tentacles of these companies grip us. At the core, the ethical issue in play is this: Everything on social media is designed (both by humans and by increasingly sophisticated artificial intelligence) to get users to do one thing: spend more time on screens. Social networks and search engines have evolved to pay attention to every click, every swipe, every image, generating data that’s used for two things: keeping users evermore engaged and monetizing it in every way possible. (Source)


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